Increase In-Store Sales by 65% This Autumn and Winter with Effective POS Displays
As we enjoy the warmth of summer in Norfolk, retailers are already looking ahead to the opportunities that autumn and winter bring. The changing seasons offer the perfect chance to engage customers with innovative and strategic Point of Sale (POS) displays. But what is POS, and how can you harness its power to drive sales during these crucial months?
What is Point of Sale (POS)?
POS refers to the location and system where a retail transaction takes place. It’s the point where customers complete their purchases, typically at the checkout counter. However, POS is more than just a transactional point—it's a powerful marketing tool that can influence buying decisions right where it matters most. According to recent reports, more than 76% of all brand decisions are made in-store*.
POS displays are the visual elements that surround this transaction area, designed to catch the shopper’s eye and encourage impulse purchases. These displays can include anything from signage, and promotional posters to product displays. When effectively designed, POS displays not only promote products but also enhance the overall shopping experience
The Importance of Seasonal POS Displays
As we look ahead to autumn and winter, consumer behaviour shifts in response to the changing seasons. In-store sales can increase as much as 65% when POS materials are used*. These seasonal months are synonymous with holiday shopping, cosy indoor activities, and preparations for the cold weather. Seasonal POS displays are an excellent way to tap into these sentiments and create a more engaging shopping experience.
Here’s why seasonal POS displays are crucial:
Capture the Seasonal Spirit: Autumn and winter are seasons filled with distinct themes—think of warm colours, festive decorations, and holiday cheer. By aligning your POS displays with these themes, you can create a shopping environment that resonates with the season and attracts customers.
Encourage Impulse Buys: The holidays often inspire spontaneous purchases. A well-placed POS display featuring festive products or limited-time offers can trigger these impulse buys, especially when shoppers are already in a buying mood.
Promote Seasonal Products: Certain products are more relevant during the autumn and winter months. Whether it’s cosy clothing, seasonal foods, or holiday decorations, a POS display is the perfect way to highlight these items and increase their visibility.
Boost Brand Awareness: Seasonal POS displays allow you to showcase your brand’s personality. Whether through playful Halloween themes, elegant holiday designs, or cosy winter vibes, you can strengthen your brand identity and make a memorable impression on your customers.
Ready to transform your retail space this season? Contact us today to discuss how we can help you create stunning, effective POS displays that capture the essence of autumn and winter.
* https://www.ontraksoftware.com/resource-center/pos-performance/do-point-of-purchasepoint-of-sale---poppos---displays-really-work.html#:~:text=More%20than%2076%20percent%20of,the%20cost%20of%20TV%20advertising.